About Motion 💡

About the Creative Strategist (YouTube) role 🔍

What you'd be doing 🛠️

• Owning our YouTube strategy end-to-end: You'd be in charge of what we publish and how it performs.
• Creating content: Whether you're in front of the camera or not, you'd be the engine powering the content.
• Owning distribution beyond YouTube: Creating the content is just the start. You'd also decide how it shows up across other platforms and gets repurposed into other formats to maximize impact.
• Tying everything back to pipeline: YouTube is a revenue channel for us, and you'd be accountable for its contribution to the business. You'd work closely with our growth and marketing teams to ensure the content is feeding the funnel, not just generating views.
• Building a content engine, not just running it: You'd turn what you do into repeatable systems. Templates, formulas, AI workflows, anything that helps us scale the output without compromising the quality.

Our ideal fit brings ✨

• A clear POV on Creative Strategy: A belief that creative decisions that move the needle are rooted in research and executed around a specific, testable hypothesis.
• An obsession with creative and a deep understanding of the YouTube algorithm: A clear sense of how the right combination of things like title, thumbnail, hook, and CTA drives performance.
• A care for customer research: The ability to find what drives someone toward or away from content and product, and turn that into a creative angle that resonates.
• Proof you've made winning YouTube content: You can point to a specific video, explain the hypothesis behind it, and walk through the results. You know why it worked.
• Comfort on camera: The willingness and ability to be the talent yourself when the moment calls for it.
• A focus on business outcomes: Views are nice, but you want to know what's actually moving the funnel.
• An ability to thrive in fast-moving, ambiguous environments: Our team learns fast and moves faster. You can cut through the noise and don't need everything figured out before getting started.
• Genuine curiosity toward AI: You already work with tools like Claude or ChatGPT, and you can walk us through how.
• Bonus, experience using Motion: You've used it before and have opinions about how it could be better. Extra points if you can tell us what you'd fix first!

What you'll love about Motion 💜

• Competitive compensation package: We offer competitive compensation, including equity for all employees, health benefits from day one, a monthly health & lifestyle stipend to support your well-being, 20 days of PTO, and a $1,500 work-from-home stipend.
• Remote-first with hybrid flexibility: We're a remote-first company with team members spanning Canada, the U.S., and beyond, but also have office spaces in 4 main hubs (Toronto, Montreal, Vancouver, and Porto) for optional hybrid work.
• Growth that speaks for itself: Motion has strong product-market fit, 2.5x YoY growth, second-time founders with deep industry knowledge, and $30M in Series B funding to fuel our momentum.
• Opportunity for impact: As an early team member, your contributions will directly shape the product, team, and the future of the company. If you're excited about building, you’ll thrive here!
• Award-winning team: We're a low-ego, high-performing team that was just ranked #19 on G2's list of Best Canadian Software Companies for 2026.
• Team connection:
  • Virtual: Day-to-day, we use Roam, an AI-powered virtual office platform that fosters spontaneous collaboration, drop into meetings or quick chats, and interact with colleagues for a simulated, "live" digital headquarters.
  • In-person: Outside of the option to go to one of our offices, our team gets together in-person for a week every two months, and we have a company retreat every summer.